EXPERTISE

At boutique-d, the people you meet are the ones who do the work. No handoff to a junior team, no middlemen: experienced strategists and specialists who know Quebec’s business landscape.

A SENIOR TEAM, FROM THE FIRST CALL TO DELIVERY.

We develop growth strategies to turn your vision into tangible results. Our approach combines a strategic audit, market analysis, target segments, go-to-market plans and tracking of key success metrics to ensure sustainable, profitable growth.

• Strategic audit and positioning
• Developing marketing plans
• Market analysis and target segment identification
• Customer Journey and Conversion Funnel Design
• Key Performance Indicator (KPI) Analysis

Structure and Operational Efficiency

When growth, overload or uncertainty take over, your business can benefit from a more structured approach. We help leaders get their operations in order: clarify roles, prioritize what matters and put simple processes in place so teams can move in the same direction. The result: less time spent on internal management and more time spent leading.

• Assessment of strengths, bottlenecks and areas of loss (time, money, energy)
• Clarifying roles and responsibilities across teams
• Project prioritization and leadership team alignment
• Implementing streamlined management processes and tools
• Rigorous tracking of priorities and ongoing projects
• A realistic, actionable short-term plan

Stand out with a professional, consistent and memorable brand. boutique-d helps you define a unique positioning, create a compelling visual identity and communicate a clear message that connects with your audience.

• Visual Identity Refresh
• Creating visual identity guidelines
• Brand Platform Development
• Writing a consistent and engaging brand message
• Crafting narrative frameworks for your communications through storytelling
• Video production: direction, filming and editing

Make your brand shine with our communications strategies. From writing key messages to collaborating with influencers and creating engaging content, we help you build a strong, credible presence.

• Internal and External Strategic Communications
• Multiplatform content strategy
• Writing press releases and media pitches
• Public relations campaign development
• Influencer strategy

Increase your visibility with turnkey solutions: advertising strategy, video production, SEO content optimization, social media management, relationship marketing and performance analysis. We ensure a consistent, effective online presence focused on achieving your business goals.

• Advertising strategy: digital and traditional
• Video production and commercial direction
• Content optimization and SEO
• Social Media Management and Engagement
• Relationship Marketing Strategy Rollout
• Analysis, Optimization and Performance

Impactful Digital Experiences

Our approach incorporates user-centered design principles and in-depth UX insights to ensure your brand is not only memorable but also connects intuitively with users across every digital touchpoint. By balancing user needs with business value, we define your brand promise and unique positioning, ensuring your image stands out and drives your key metrics.



• eCommerce Strategy & Experience Design
• High-fidelity prototyping and design systems
• Digital Product Strategy, Development and Operations
• Part-time digital transformation consulting
• Planning and prioritizing the go-to-market roadmap

With boutique-d, you get impact-driven strategic guidance that combines expertise, technology and marketing intelligence to take your business to the next level.

The Team

Pierre is a strategic executive with more than three decades of experience in marketing and leading multidisciplinary teams.

Passionate about technology and actively involved in developing AI-powered tools, he draws on this cutting-edge expertise to better understand today’s challenges and help businesses shape an ambitious vision for tomorrow.



His approach: turn leaders’ vision into tangible results through growth strategies that combine positioning, rigorous data tracking, and technological innovation. A specialist in creative consulting and informed decision-making, Pierre puts his passion for innovation to work to achieve ambitious goals, driving sustainable, future-focused growth.s

As a strategic leader in marketing, Véronique is known for her unique ability to catalyze innovation within teams while ensuring business objectives are met.

With nearly 20 years of experience in dynamic, demanding environments, she has built multidisciplinary expertise that makes her a leader who is as strategic as she is hands-on.

Exceptionally talented and deeply committed to the success of every project, Véronique puts her energy to work for clients, turning their ambitions into tangible success.

Her approach is decidedly action-oriented, focused on impactful go-to-market strategies and continuous optimization, making her an indispensable partner in driving mandates forward, fueling growth, and excelling in today’s marketing landscape.

Claude is a strategic creative with more than two decades of experience in visual communications. He has recognized expertise in video production, graphic and web design, and brand development, built through a rich and multidisciplinary career.

After 13 years in advertising graphic design and 8 years as a television commercial director, Claude continued to advance as a manager at major companies, where he led video production, graphic design, and web design teams. This experience allowed him to combine creative vision with strategic leadership to drive performance for innovative brands.

Focused on quality, consistency, and impact, Claude turns ideas into compelling visual stories aligned with his clients’ business objectives.

Claude is also the founder of Agence A Vos Marques.

Sylvain has worked in the marketing industry for over 30 years. A recognized executive, he has held leadership roles at major national organizations, where he distinguished himself through his

brand repositioning and the rollout of growth marketing strategies in highly competitive, changing environments.

An accomplished manager, he has led multidisciplinary teams and driven integrated marketing initiatives with significant business impact. An inspiring leader, he creates environments where

commitment, innovation, and sustainable performance go hand in hand.

His hallmark: combining strategic vision with executional rigour to transform marketing into a true growth driver, aligning organizations around clear, consistent, and differentiated positioning.

Camille brings extensive expertise in project management and marketing communications. A true operational driving force, she supports clients and partners at every stage of their initiatives with exceptional rigor.

Exceptionally talented and deeply committed to the success of every project entrusted to her, Camille stands out for her attentive listening and results-driven vision.

Her dual expertise in management and communications enables her to anticipate needs, overcome complex challenges and agilely coordinate teams to turn our clients’ business ambitions into concrete, lasting success.

Camille is also co-founder of Yang Executive,

A true Swiss Army knife on the team, Roxanne brings versatility, energy and creativity to every project.

Whether supporting coordination, capturing visuals or creating compelling content, she quickly adapts to meet every need.

An anthropology student with a passion for photography, she brings a curious, deeply human, and authentic perspective to the world around us—an invaluable asset for bringing your projects to life and creating genuine connections.

Mutual Commitment

Our fees are based on an assessment and an open discussion to ensure our solutions meet your needs and work for your situation. We offer realistic pricing tailored to your goals and available resources.

Once we’ve agreed on this, we’ll need to set regular meeting times and stick to them. It’s essential that we make progress together and keep you informed about how our work is progressing. This is too important to take lightly—your success is what we’re working toward.