YOUR
EXPERTISE
DESERVES TO BE
SELECTED
OUR MISSION
boutique-d specializes in development
brand strategy.
We measure how your next customers—and AI search engines—actually understand your business. Then a senior team fixes what’s holding back your growth: positioning, brand, website and content.
IF YOUR OFFICE DISAPPEARED TOMORROW, HOW MANY CLIENTS COULD STILL FIND YOU IN 60 SECONDS?
Your clients are no longer just searching on Google. More and more, they’re asking ChatGPT, Gemini or Perplexity who to choose. If a competitor comes up, you don’t exist to them—even if you’re the best in your field. Three questions determine whether they call you.
1.
CAN PEOPLE FIND YOU?
Your next client may be looking for you right now. We strengthen the signals that help Google, AI search engines and third-party sources better understand, verify and recommend your business.
Local SEO, visibility in AI answers, content that addresses buying questions.
2.
ARE YOU CREDIBLE?
Your reputation is built online long before the first call. Visible reviews, a website that reflects your expertise, and reassuring content: these are also sources AI tools consult.
Branding, website, review strategy, authoritative content.
3.
ARE YOU CLEAR?
If people can’t understand what you do in ten seconds, they move on. A simple offer, a precise promise and an easy-to-follow journey make all the difference.
Positioning, offer architecture, messaging, customer journey.
WE DON'T START WITH AN OPINION. WE START WITH A MEASUREMENT.
Before recommending anything, we establish the facts: how Google, AI search engines and your prospective customers actually perceive your business. To do this, we use the Manning Index, which assesses your presence across five dimensions.
AUTHORITY
Is what you offer clear and distinct from your competitors?
Your presence in search and your local market.
AI RESPONSES
What ChatGPT, Gemini and Perplexity say about you—or your competitors.
CONVERSION
Does your website turn visits into inquiries?
AUTHORITY
The proof that confirms your expertise in the eyes of a stranger.
THEY TRUSTED US WITH THEIR BRAND
THE BOUTIQUE-D METHOD
Four steps, in that order, for every client.
1
MEASURE
We establish your starting point with the Manning Index: what’s visible, understood, and credible today.
2
DECIDE
We prioritize the gaps that are holding back your growth the most, with a clear budget and timeline.
3
TRANSFORM
Positioning, brand, website, content: a senior team tackles what matters, in the agreed order.
4
follow
We measure again at regular intervals to make sure the changes are delivering results
WHERE ARE YOU REALLY?
Your customers no longer rely on Google alone. They also ask AI who to choose. The Manning Index measures where you stand in both.
BUDGETS KNOWN BEFORE WE BEGIN
Every engagement has a clear scope. You know what’s included and what it costs before work begins.
STRATEGIC CONVERSATION
FREE
An hour with a partner to take stock of your brand and online presence. You’ll leave with concrete ideas, whether or not you work with us.
Book a Conversation
TRANSFORMATION
$5,000 TO $25,000
Brand refresh, new website, strategic content. A fixed-fee project based on scope, with the same senior team from start to finish.
See What’s Included
MONTHLY SUPPORT
$2,990 TO $8,990 / MONTH
The package is built around what’s included:
- strategy and monthly meeting
- project management
- social media, content and campaigns
- Results tracking
View Packages
FROM CLICK TO CUSTOMER: THE GUIDE
Pierre Dessureault’s practical guide for Quebec SMBs looking to connect their online presence to real-world sales. Insights, local examples, and a 90-day action plan you can put into practice yourself. Available in French and English.
TWO PARTNERS, ONE SENIOR TEAM
“At boutique-d, we don’t sell services; we share our ideas. Together, we build a strategy that feels right for you, guided by the keen eye of a team with real-world experience.”
PIERRE DESSUREAULT
FOUNDING PARTNER
VÉRONIQUE DUPUIS
PARTNER - MANAGING DIRECTOR
FREQUENTLY ASKED QUESTIONS
How much does a boutique-d engagement cost?
Transformation projects (brand, website) typically range from $ 5,000 to $25,000 on a fixed-fee basis. Monthly support ranges from $2,990 to $8,990 per month, depending on what's included. The budget is always set before work begins.
Can you guarantee ChatGPT will recommend my business?
No—and no one can. AI search engines choose for themselves which businesses to cite. What we do is strengthen the signals that help them understand, verify and recommend your business, then track changes over time.
What is the Manning Index?
This is the measurement tool we use to establish your starting point. It assesses a company’s presence across five dimensions: positioning, Google, AI answers, conversion, and authority.
How long does a website redesign take?
Generally, 8 to 12 weeks from project kickoff to launch, depending on the scope.
Do you work with businesses outside Montreal?
Yes. Our offices are in Montreal, but we work with businesses throughout Quebec, across Canada and the United States, and even in Europe, in person or remotely.
Do you build websites in-house?
Yes. Our websites are designed and developed in-house, primarily on Duda and Shopify, then handed over with training so you can update them yourself.
Do you work in English?
Yes, we work with our clients in both French and English.
LET'S TALK ABOUT YOUR BRAND.
One hour with a partner to get a clear picture of your situation and leave with practical next steps.
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Book your session
Schedule your session using the calendar below. You’ll receive a confirmation email with all the details and a reminder 24 hours before your appointment.
Testimonial