Services and budgets
Brand strategy, website, content, and monthly support for Quebec SMEs and professional services firms.
Every engagement has a clear scope: what’s included, the timeline, and the budget—all agreed on before work begins.
WHAT WE DO, AND WHAT IT COSTS.
Where to Start
Strategic Conversation
Brand and website
Monthly Support
WHERE DO WE START?
Local SEO, visibility in AI responses, content that answers your customers’ questions.
YOU CAN’T BE FOUND
Monthly Support
A brand image, website, and proof points that don’t reflect your true expertise.
PEOPLE DON'T BELIEVE YOU
Brand and website
An unclear offer, a message that says everything and nothing, a customer journey that loses customers along the way.
THEY DON'T UNDERSTAND YOU
Brand and website
That’s often the case, and that’s exactly what the first conversation is for.
YOU DON’T KNOW
Strategic Conversation
Strategic Conversation
An hour with a partner to get a clear picture of your situation. You’ll leave with practical recommendations, whether you work with us or not.
Budget
FREE
Duration
60 MINUTES
With
A PARTNER
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Manning Index
WHAT WE’LL LOOK AT TOGETHER
- How customers find you today, online and offline
- What your website and brand say about you in ten seconds
- What Google and AI search engines say when people search for what you do
- The two or three priorities that would make the biggest difference
WHAT YOU’LL GET
- An honest assessment of your situation
- Practical recommendations you can put into action with or without us
- If it makes sense, a written proposal outlining scope, timeline, and budget
BRAND, WEBSITE AND WEB PRESENCE
When your brand, website or online presence is holding back growth, we rebuild them. A fixed-fee project, with the same senior team from kickoff to launch.
Budget
$5,000 to $25,000
Duration
4 TO 12 WEEKS
Formula
FIXED FEE
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Manning Index
BRAND AND POSITIONING
- Brand positioning and promise
- Offer Architecture and Key Message
- Logo and Visual Identity
- Brand guidelines for your teams and vendors
WEB PRESENCE
- Page architecture and conversion paths
- Facebook, Instagram and LinkedIn Page Optimization
- Basic SEO, structured data, and business listing
- Training to update the website yourself
MONTHLY SUPPORT
A brand needs ongoing care. We bring yours to life every month with a strategy meeting, a team that gets things done, and results tracking. Senior strategic guidance and execution, on an ongoing basis. Like having a CMO and a data scientist at your fingertips — without the salary.
SOCIAL
$2,990/MONTH
Social Media Management
12 hours per month
Monthly editorial calendar
Content creation and publishing
Monthly Report
ESSENTIAL
$4,990/MONTH
Social Media and Website
20 hours per month
Monthly 90-minute strategy session
Content, social media and website updates
Results Tracking and Adjustments
GROWTH
$8,990/MONTH
Comprehensive marketing management
35 hours per month
Digital Campaigns & Advertising
Unlimited revisions
Priority access to the team’s schedule
STRATEGIC PROJECTS
Need to reposition your brand? Redesign your website? Make your launch a success? If you want a senior team to solve a specific challenge, without a long-term commitment — the strategic engagement is for you.
BRAND
Identity, Positioning, Narrative
Strategic positioning workshop
Messaging Architecture and Narrative
Visual identity system (logo, typography, colors)
Complete Brand Guide
GROWTH
Repositioning, Launch
Digital Strategy
Customer Journey Architecture
Content and acquisition plan
Meta / Google activation
KPI dashboard
Digital Strategy
Customer Journey Architecture
Content and acquisition plan
Meta / Google activation
KPI dashboard
TRANSFORMATION
Complete brand and website redesign + launch
Complete Brand Guide
Website Redesign and Launch
Content and acquisition strategy
Launch Communications Plan
Meta / Google activation
KPI dashboard
QUESTIONS ABOUT OUR SERVICES
How is a project budget determined?
After our strategy conversation, we’ll provide a written proposal outlining the scope, timeline, and budget. Nothing starts until you’ve approved it.
Do monthly plans require a commitment?
Yes: 6 months for Essential and 12 months for Growth. That’s how long it takes for the work to deliver measurable results.
Can I change plans along the way?
Yes. We’ll review the package with you as your needs change, increasing or decreasing the scope.
What’s not included?
Media buying budgets (advertising on Google, Meta or LinkedIn), platform fees and licenses are billed separately at cost.
Who owns the website once it’s delivered?
It’s yours. The website, content and brand assets are handed over to you at the end of the engagement.
Can you guarantee ChatGPT will recommend my business?
No—and no one can. What we do is strengthen the signals that help AI search engines understand, verify and recommend your business, then measure the change.
See where you stand. Find out how to get ahead.
Measure before you act
Before we touch a brand, a website, or a campaign, we look at where you really stand. On Google, and now in the answers provided by AI tools.
To do this, we rely on the Manning Index. It measures your presence across five dimensions and gives us an objective starting point.
Manning Index
The five dimensions
- AI Answers: What ChatGPT, Gemini, Claude, and Perplexity say about you or your competitors.
- Google: be visible where most searches still begin.
- Positioning: what the market understands about what you do.
- Conversion: how easily an interested visitor becomes a customer.
- Authority: what others say about you and how it confirms your expertise.
LET'S TALK ABOUT YOUR BRAND.
One hour with a partner to get a clear picture of your situation and leave with practical next steps.
Our diverse expertise to propel your business forward
Our team turns your business challenges into opportunities!
Advisory for executives and entrepreneurs
Leaders and entrepreneurs: tackle challenges and drive your business growth with personalized support from la boutique-d. Expertise, connections and strategic guidance at every step of your journey.
Strategic planning workshops
Set your goals, analyze your market, and create a concrete action plan with our interactive strategic planning workshops. Leave with a clear roadmap and the tools to succeed.
Innovation and AI Experts
Explore the potential of innovation and AI for your business with boutique-d. We help you identify the right solutions, integrate AI into your processes, and develop new products and services.
Branding
Build a strong, consistent brand image with boutique-d. Unique positioning, an attractive visual identity, and compelling messaging to help you stand out and win over your audience.
PR, Media and Marketing Strategies
Build your brand and achieve your business goals with our tailored PR, Media and Marketing strategies. Key messaging, influencer relations, engaging content and an optimized online presence.
Web & Social Media Management
Boost your online presence with la boutique-d. Web design, engaging content, community management and ad campaign management to attract and retain your audience.
OUR SERVICES
Our diverse expertise to propel your business forward
Together, let’s develop something
something that matches your vision!
Advisory for executives and entrepreneurs
Leaders and entrepreneurs: tackle challenges and drive your business growth with personalized support from la boutique-d. Expertise, connections and strategic guidance at every step of your journey.
Strategic planning workshops
Set your goals, analyze your market, and create a concrete action plan with our interactive strategic planning workshops. Leave with a clear roadmap and the tools to succeed.
Innovation and AI Experts
Explore the potential of innovation and AI for your business with boutique-d. We help you identify the right solutions, integrate AI into your processes, and develop new products and services.
Branding
Build a strong, consistent brand image with boutique-d. Unique positioning, an attractive visual identity, and compelling messaging to help you stand out and win over your audience.
PR, Media and Marketing Strategies
Build your brand and achieve your business goals with our tailored PR, Media and Marketing strategies. Key messaging, influencer relations, engaging content and an optimized online presence.
Web & Social Media Management
Boost your online presence with la boutique-d. Web design, engaging content, community management and ad campaign management to attract and retain your audience.