Our expertise

In addition to a dedicated team, we have the experts to put in place all the elements you need to propel your business growth.

Propel your business forward

Corporate growth strategy

We develop growth strategies to transform your vision into concrete results. Our approach combines strategic auditing, market analysis, target segmentation, marketing plan development, and monitoring of key success indicators, ensuring sustainable and profitable growth.


  • Audit and strategic positioning
  • Development of marketing plans
  • Market analysis and identification of target segments
  • Creating customer journeys and conversion funnels
  • Analysis of key performance indicators (KPIs)

Structure and operational efficiency

When growth, overload, or confusion take over, your business benefits from better structure. We help leaders bring order to their operations: clarifying roles, prioritizing what matters, and implementing simple processes so teams move in the same direction. The result: less time wasted on internal management, more time to lead.


  • Diagnosis of strengths, blockages and areas of loss (time, money, energy)
  • Clarification of roles and responsibilities within the teams
  • Prioritizing projects and aligning the management team
  • Implementation of simplified management processes and tools
  • Rigorous monitoring of priorities and ongoing projects
  • A realistic and actionable short-term plan

Strong and distinctive brand image

Stand out with a professional, consistent, and memorable brand image. boutique-d helps you define a unique positioning, create a powerful visual identity, and deliver a clear message that connects with your audience.


  • Visual identity redesign
  • Graphic charter creation
  • Brand platform development
  • Crafting a coherent and engaging brand message
  • Creating narrative frameworks for your communications using storytelling techniques
  • Video production: directing, filming and editing

Communications and PR strategies

Boost your brand's visibility with our communication strategies. From crafting key messages and collaborating with influencers to creating engaging content, we help you build strong and credible visibility.


  • Internal and external strategic communication
  • Multi-platform content strategy
  • Writing press releases and media pitches
  • Creation of public relations campaigns
  • Influencer strategy

Marketing strategies and performance

Boost your visibility with turnkey solutions: advertising strategy, video production, SEO content optimization, social media management, relationship marketing, and performance analysis. We ensure a consistent, effective online presence focused on achieving your business objectives.


  • Advertising strategy: digital and traditional
  • Video production and advertising direction
  • Content optimization and SEO
  • Social media management and engagement
  • Deployment of a relationship marketing strategy
  • Analysis, optimization and performance



Impactful digital experience

Our approach integrates user-centered design principles and in-depth UX insights to ensure your brand is not only memorable but also connects intuitively with users across all digital touchpoints. By balancing user needs with business value, we define your brand promise and uniqueness, ensuring your image stands out and drives your key performance indicators.



  • eCommerce strategy & experience design
  • High-fidelity prototyping and design systems
  • Digital product strategy, development and operations
  • Part-time digital transformation consultant
  • Planning and prioritizing the go-to-market roadmap



With boutique-d, you benefit from strategic support focused on impact, which combines know-how, technology and marketing intelligence to take your business to another level.

The Team

Pierre Dessureault

Founder and Partner

Pierre is a strategic executive with over two decades of marketing experience. He has a proven track record of leading multidisciplinary teams, building brand awareness, and achieving ambitious revenue targets. His approach: transforming leadership vision into tangible results through growth strategies that combine positioning, go-to-market strategies, and rigorous monitoring of key performance indicators.



A specialist in data-driven decision-making and creative consulting, Pierre is committed to innovating, revitalizing, and delivering groundbreaking solutions. From strategic audits to identifying target segments, he has demonstrated his ability to generate sustainable and profitable growth and lead teams to success.

Contact Pierre to propel your business to new heights.

Véronique Dupuis

Managing Director and Partner

As a marketing professional, Véronique is recognized for her unique ability to catalyze innovation within teams while ensuring business objectives are met. With over 15 years of experience in dynamic and demanding environments, she has forged a multidisciplinary expertise that positions her as a strategic and operational leader.


Her career is marked by concrete successes in developing and implementing impactful go-to-market strategies. Véronique excels at transforming innovative ideas into tangible initiatives that generate growth and strengthen market presence.

Her approach is geared towards action, experimentation and continuous optimization, making her a major asset for any organization seeking to innovate and excel in today's marketing landscape.

Contact Véronique to optimize your online presence, ensure the success of your advertising campaigns and guarantee the achievement of ambitious business objectives.

Ariane Tremblay

Senior Collaborator

With nearly 20 years of experience in diverse environments such as startups, non-profits, SMEs, and large corporations, Ariane Tremblay helps organizations build strong and consistent communication, supported by a solid structure. Her conviction: the best messages only resonate if the organization behind them is clear, aligned, and engaged.


An expert in corporate communications, she designs impactful strategies grounded in real-world situations. She also works directly on operations: clarifying roles, prioritizing projects, and streamlining processes so that leaders can regain time, clarity, and performance. Her exceptional adaptability, strategic listening skills, and impeccable sense of timing make her a valuable asset.


Ariane has led mandates in internal communication, employer branding, storytelling and multi-platform content, as well as support in structuring teams and operations — always with the objective of aligning messages, strengthening culture and amplifying the reach of initiatives.


Ariane is also president and founder of MonMoment & Cie.

Working with Ariane means choosing an agile, committed strategist who is resolutely focused on sustainable results.

Claude Dessureault

Senior Associate

Claude is a strategic creative with over two decades of experience in the world of visual communication. He possesses recognized expertise in video production, graphic and web design, and brand development, acquired through a rich and multidisciplinary career.


After 13 years in advertising graphic design and 8 years as a television commercial director, Claude continued his career as a manager within large companies, where he led video production, graphic design, and web design teams. This experience allowed him to combine creative vision and strategic leadership to drive the performance of innovative brands.


Focused on quality, consistency and impact, Claude transforms ideas into powerful visual narratives, aligned with his clients' business objectives.


Claude is also the founder of the A Vos Marques Agency.

Contact Claude to transform your ideas into memorable visual content.

Sylvain Marcoux

Senior Associate

Sylvain has worked in the marketing industry for over 30 years. A recognized executive, he has held leadership roles in large national organizations where he distinguished himself by...

brand repositioning and the deployment of growth marketing strategies in highly competitive and changing environments.


An accomplished manager, he has led multidisciplinary teams and spearheaded integrated marketing initiatives with a strong business impact. A motivating leader, he creates environments where

Commitment, innovation and sustainable performance coexist.


Its signature: combining strategic vision and rigorous execution to transform the marketing function into a true lever for growth, by aligning organizations around a clear, coherent and differentiating positioning.

Ready to shake things up and give your brand a competitive edge? Sylvain is the expert you need.

Ivo Tol

Senior Associate

Ivo is an expert in eCommerce and digital products, with over 20 years of experience designing user-centric solutions for international brands, high-growth SaaS companies, and high-volume online retailers.


Strategic and passionate about user experience, he excels at creating digital experiences that convert, evolve, and captivate. Whether it's mobile apps or complex eCommerce platforms, Ivo connects business objectives with intuitive design, leveraging in-depth UX analytics, data, and cross-functional collaboration to drive product growth and customer satisfaction.


As a passionate builder and systems thinker, Ivo approaches each challenge with curiosity, pragmatism and empathy, creating impactful experiences that reconcile user needs and business value.

Need digital products that connect with users and improve key metrics? Ivo is the expert you need.

Mutual commitment

Each pricing structure is based on analysis and open discussion to ensure our solutions meet your needs while respecting your specific situation. We offer realistic pricing tailored to your objectives and available resources.


Once that's agreed upon, we need to establish regular availability, which must be respected. It's essential that we progress together and that you remain informed of the progress of our mandate. The commitment is too significant to take lightly – your success is the outcome of our journey.


We understand the importance of trust and will do everything necessary to earn it.

Pierre Dessureault, Founder and Partner